Privacy Policy

Who we are

My Little Find (“we”, “us”) operates a baby-product price-comparison service for UK shoppers. We are the data controller for the personal data described in this policy. Contact: hello@mylittlefind.com.

What we collect

• Account data — if you create an account: your email address and a securely hashed password. Legal basis: performance of a contract (providing wishlists and price alerts you request).
• Price alerts and wishlists — the products you save and the target prices you set, so we can provide those features.
• Click data — when you click through to a retailer we log the product, retailer, time, browser user-agent and referring page so we can measure which comparisons are useful and attribute affiliate commission. Legal basis: legitimate interests.
• Analytics — with your consent, we use PostHog to understand how the site is used. Analytics cookies are only set after you accept them in the cookie banner. Legal basis: consent, which you can withdraw at any time.

Cookies and affiliate links

When you click a “Buy” link we send you to the retailer through an affiliate network (such as Awin or Amazon Associates). The network may set cookies on the retailer’s site so that, if you make a purchase, we receive a small commission at no extra cost to you. See our affiliate disclosure for details. Our own analytics cookies are optional and controlled by the consent banner.

How long we keep data

Account data is kept while your account is active and deleted on request. Click data is kept in aggregate for commercial reporting. You can ask us to delete your account and associated data at any time by emailing us.

Sharing

We do not sell your personal data. We use service providers to run the site — hosting (Vercel, Railway), email delivery (Resend) and, with consent, analytics (PostHog) — each acting under contract as a processor. Affiliate networks receive only the click-through itself, not your account details.

Your rights

Under UK GDPR you can request access to, correction of, or deletion of your personal data; object to or restrict processing; and withdraw consent. Email hello@mylittlefind.com. You also have the right to complain to the Information Commissioner’s Office (ico.org.uk).